Branding, advertising, intergating

Integrated marketing is considerably new definition for mash up of above and below the line marketing strategies met with digital age and unprecedented reach. But from where I stand integrated marketing has been around quite long producing Wow results, as marketing messages and pursuits integrated into our consciousness. By the time usual american (or at this point citizen of any country) grows up he or she can recognize hundreds of brands. Forget the recognition what about interaction with brands? Our brains are bombarded with colourful and catchy campaigns all our life. For a vivid example, even decades after the campaign "Winston tastes good like a cigarette should" has been takes down, most of americans, non-smokers and fresh generation included, when asked to continue the phrase "Winston tastes good" would easily spell it out. So the damage is done and the marketing images are  forever inprinted in our brains, overloaded with sense baring and non-sense stuff floating around in airtime, radio waves,newspapers content, pop up messages. Even if you run far and away the flashy billboards and radio waves will find you to bring the message from the businesses to us, consuming nation.Yes,I have said it. Marketing is about getting the advertizing message through and deep into our minds; it is not about the sales.The sale comes down the stream and makes or breakes the company. Everything in business is sale driven. with its profit estimates or simply put hopes and It is amazing what goes into the process before our eyes can see the final result, which may look to us simple and naive, but in real life it took all the market and environment analysis, strategic planning, processes organization, control and implementation that is known to modern marketing and business endeavor. It seems a little bit more down the road of marketing innovation and insight and maketers would be able to distinguish our favorite car brand by the color of consumer's eyes. They already know our behavior, our buying power and our preferences better than we do, may be not better but deffinately more extensive and cumbersome. As consumer is getting smarter with his decisions when buying services or products so are the marketing gurus. The paradox though lies with companies who spend millions of dollars on campaigns, advertising and reaching out to consumer but still do not reach the final destination and do not integrate an idea of their product/services to be distinguished, desirable, recognized and bought.