Starbucks-the most famous network of coffee houses in the US announced launch of mobile payments through Starbucks Card Mobile App available now in more than 1,000 stores in different states across the nation. Starbucks Card Mobile App allows you to pay for purchases in an ultra super cool way - with your iPhone or iPod Touch.
Starbucks began testing mobile payment in autumn 2009,reportedly in more than a dozen coffee shops of the West Coast. Particularly in Seattle and Silicon Valley. The new know how approach appeared quite successful encouraging the Company to implement it everywhere else. The Starbucks Card Mobile Application grants some bonuses, after downloading it to your iPhone or iPod Touch, bar code that appears on the display can now be used as the Starbucks Card, while carrying all the advantages of traditional registered membership cards,it will include free syrup or milk, brewed coffee may be topped up at no additional charge during the visits to coffee shops plus two hours of free Wi-Fi from AT & T a day. Besides mobile payment, Starbucks Card Mobile allows customers to register their Starbucks Card, check their balance and top up account with primary credit card.
As new and exciting this step seems to be it's no news that we breached into “Near Field Communication (NFC)" era and as Jim Greenwell ( Jim Greenwell ),the CEO of BilltoMobile, says :"the service continues to develop rapidly in the U.S., where mobile payments only began to be used in comparison with Europe and Asia." It is well known that leading providers of mobile communication in the U.S. tapped in the business of mobile payment systems. American operators T-Mobile , AT & T and Verizon Wireless want to create a mechanism which will enable bank cards to be replaced by mobile phones.
The wallets and purses of American citizens contain about one billion credit and debit cards from thousands of financial institutions, informs Bloomberg. Well-known credit card market giants Visa and MasterCard generate income of several billion dollars annually just processing the payments and the transactions. Now they are interested in mobile operations.
In addition,bank Barclay and Discover Financial Services have been reported to be interested in entering the project. True testing of contact-less mobile payments actually has begun in Atlanta. For example, during the trial, Atlanta Thrashers and Hawks season ticket holders with Chase-issued Visa credit accounts and Cingular Wireless accounts can pay with their phones at concession stands and access mobile content from numerous locations throughout the arena. So,in the new world to pay for goods and services, the customers will need to sway their mobile phone near a cashier scanner.
Dear reader, remember that the services of a contactless mobile payments became recently popular in quite a few countries,so now in Japan, Turkey and Britain, users can make payments from app accounts on their mobile devices or from bank account, directly connected to it.
So long, Tatiana Kasimtseva.
We can learn a lot by simply researching the successes and failures that mobile payments have had in countries such as Japan, Turkey, and the U.K. What issues have they had with this type of technology and how were they able to fix or prevent these issues? I think you are starting to get into something a little more risky when funds can be transferred directly from someones bank account using their smart phone. But is it really that much different than using a debit card to make a purchase? We will know soon enough if this is technology is reliable and has staying power. In my opinion, it is and it will.
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